MGT-104 Marketing

This course studies market research techniques and buyer behavior, product planning and development, pricing strategies, wholesaling and retailing channels of distribution, various external forces on the consumer, and promotional programs.

Credits

3 credits

Prerequisite

Take RDG-095 or appropriate score on the placement test.

Session Cycles

All Terms

Yearly Cycles

All Years

Lecture Method

Lecture

Lecture Hours

45

Lab Hours

0

Clinical Hours

0

Simulation Hours

0

As Arranged Hours

0

Class Hours

0

Externship Hours

0

Independent Study Hours

0

Internships Hours

0