Marketing, Certificate
The Marketing Certificate outlines specialized courses in marketing for students who choose to combine instruction in college courses with work experience. This gives a strong foundation in marketing skills. Courses completed satisfactorily in this certificate program will apply to the Marketing Concentration, Management, A.A.S. degree.
Program Outcomes:
- Apply concepts, methods, processes and functions of marketing to business operations and decision-making.
- Demonstrate analytical and critical-thinking skills with direct application to business environments.
- Examine impacts of the current business environment and social issues on business operations and decision-making
Program Pathway
First Year Fall
| MGT-103 | Principles of Management | 3 credits |
| MGT-104 | Marketing | 3 credits |
Restricted Elective-
| Select one course from List II | 3 credits |
| Total Credit Hours: | 9 |
First Year Spring
Restricted Elective-
| Select one course from List I | 3 credits |
Restricted Elective-
| Select one course from List II | 3 credits |
Restricted Elective-
| Select one course from List II | 3 credits |
| Total Credit Hours: | 9 |
Program Requirements (6 Credits)
Requirements List
Restricted Electives (12 Credits)
Select One Course from List I
| ENT-106 | Entrepreneurial Marketing | 3 credits |
| MGT-102 | Sales | 3 credits |
| MGT-218 | Advertising and Public Relations | 3 credits |
| MGT-219 | Introduction to Social Media Marketing Strategy | 3 credits |
Select Three Courses from List II
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| Select any Entrepreneurship (ENT) course | 3 credits |
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| Select any Management (MGT) course | 3 credits |
| BUS-101 | Introduction to Business Organization and Management | 3 credits |
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| | |
| COM-103 | Public Speaking | 3 credits |
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| Or | |
| ENG-112 | Technical Writing | 3 credits |
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| | |
| CSC-102 | Introduction to Information Technology | 3 credits |
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| | |
| ECO-201 | Macroeconomic Principles | 3 credits |
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| Or | |
| ECO-202 | Microeconomic Principles | 3 credits |
Certificate Requirement (18 Credits)