Marketing Concentration, Management, A.A.S.
The Management, Marketing program prepares students for marketing careers that are growing and will continue to expand. Students learn about the basic functions of marketing. These functions include distribution, financing, marketing information management, pricing, product/service planning, promotion, purchasing, risk management, and selling. In teaching a core marketing curriculum, academics are related to the work place; thus this program is appropriate for people seeking careers in either profit or nonprofit organizations.
Program Outcomes:
- Apply concepts, methods, processes and functions of marketing to business operations and decision-making.
- Demonstrate analytical and critical-thinking skills with direct application to business environments.
- Examine impacts of the current business environment and social issues on business operations and decision-making.
Program Pathway
First Year Fall
Gen Ed-
| English | 3 credits |
-
| | |
| MAT-116 | Statistical Reasoning | 3 credits |
-
| Or | |
| MAT-160 | Precalculus I | 3 credits |
-
| | |
Gen Ed-
| Arts/Humanities | 3 credits |
| ECO-201 | Macroeconomic Principles | 3 credits |
| BUS-101 | Introduction to Business Organization and Management | 3 credits |
| Total Credit Hours: | 15 |
First Year Spring
Gen Ed-
| English | 3 credits |
Gen Ed-
| Biological/Physical Science | 3-4 credits |
| BUS-104 | Legal Environment of Business | 3 credits |
| MGT-104 | Marketing | 3 credits |
| ECO-202 | Microeconomic Principles | 3 credits |
| Total Credit Hours: | 15 |
Second Year Fall
Gen Ed-
| Diversity | 3 credits |
| ACC-101 | Principles of Accounting I | 3 credits |
| MGT-103 | Principles of Management | 3 credits |
Restricted Elective-
| Choose from the list | 3 credits |
Elective-
| Choose in consultation with an advisor | 3 credits |
| Total Credit Hours: | 15 |
Second Year Spring
| ACC-102 | Principles of Accounting II | 3 credits |
Restricted Elective-
| Choose from the list | 3 credits |
Elective-
| Choose in consultation with advisor | 3 credits |
Elective-
| Choose in consultation with advisor | 3 credits |
Elective-
| Choose in consultation with advisor | 3 credits |
| Total Credit Hours: | 15 |
General Education Requirements (21-22 Credits)
Arts/Humanities
- Select one course from the approved General Education course list in the Arts/Humanities category (3 Credits)
Behavioral/Social Sciences
| ECO-201 | Macroeconomic Principles | 3 credits |
Biological/Physical Science
Diversity
- Select one course from the approved General Education course list in the Diversity category (3 Credits)
English
*A minimum grade of "C" or better is required for one course from the English category.
- Select two courses from the approved General Education course list in the English category (6 Credits)
Mathematics
| MAT-116 | Statistical Reasoning | 3 credits |
-
| Or | |
| MAT-160 | Precalculus I | 3 credits |
Program Requirements (21 Credits)
Requirements List
| ACC-101 | Principles of Accounting I | 3 credits |
| ACC-102 | Principles of Accounting II | 3 credits |
| BUS-101 | Introduction to Business Organization and Management | 3 credits |
| BUS-104 | Legal Environment of Business | 3 credits |
| ECO-202 | Microeconomic Principles | 3 credits |
| MGT-103 | Principles of Management | 3 credits |
| MGT-104 | Marketing | 3 credits |
Restricted Electives (6 Credits)
Select Restricted Elective Credits from the Following List
| ENT-106 | Entrepreneurial Marketing | 3 credits |
| MGT-102 | Sales | 3 credits |
| MGT-214 | Small Business Management | 3 credits |
| MGT-218 | Advertising and Public Relations | 3 credits |
| MGT-219 | Intro to Social Media Marketing Strategy | 3 credits |
| MGT-269 | Internship I | 1-3 credits |
Free Electives (11-12 Credits)
Requirements List
Electives should be selected in consultation with an advisor. Some recommended courses are listed below:
| COM-103 | Public Speaking | 3 credits |
| CSC-102 | Introduction to Information Technology | 3 credits |
| ENT-101 | Introduction to Entrepreneurship | 3 credits |
| MAT-116 | Statistical Reasoning | 3 credits |
| MGT-203 | Corporate Finance | 3 credits |
| MGT-210 | Human Resources Management | 3 credits |
Degree Requirement (60 Credits)